KUCHING, SARAWAK, – A total of 384 participants were honoured at the Certificate Presentation Ceremony for the Strategic Digital Marketing Programme, a high-impact initiative financed by Yayasan Peneraju and implemented by Sarawak Skills. The programme, conducted from November 2025 to January 2026, successfully equipped participants with critical digital marketing competencies to thrive in today’s competitive digital economy.
The programme was delivered across three batches, each spanning eight intensive training days, and attracted participants from across Sarawak, including Kuching, Sri Aman, Miri, and Mukah. Designed to bridge the digital skills gap, the initiative focused on practical, industry-relevant knowledge in areas such as social media strategy, content creation, digital advertising, and data-driven marketing.
The recent ceremony was officiated by Mr Ibrahim Sani, Chief Executive Officer of Yayasan Peneraju, who commended the graduates for their commitment and resilience. He highlighted, “This programme reflects our continued mission to empower Malaysians with future-ready skills. Digital marketing is no longer optional, it is essential. These hundreds of graduates represent a new wave of talent who are equipped to contribute meaningfully to the digital economy.”
“We are proud to support initiatives like this that not only enhance employability but also enable participants to become creators, entrepreneurs, and digital leaders within their communities.” said Mr Ibrahim Sani.
Meanwhile, Mr Hallman bin Sabri, Executive Director of Sarawak Skills, highlighted the collaborative effort behind the programme and its impact on local talent development. “At Sarawak Skills, we are committed to delivering industry-relevant training that creates real opportunities. This programme is a testament to what can be achieved through strong collaboration with Yayasan Peneraju.”
“We are inspired by the dedication shown by all participants. Their success today marks the beginning of a transformative journey as they apply their skills in the workforce and digital business landscape.” said Mr Hallman bin Sabri during his welcoming remarks.
The Strategic Digital Marketing Programme is part of ongoing efforts to strengthen Malaysia’s digital talent pipeline, particularly among Bumiputera communities, in line with national aspirations for a digitally driven economy.
To further empower participants and ensure they are fully equipped for success, graduates of the programme are provided with a complimentary laptop, along with free subscriptions to essential digital tools such as Canva and ChatGPT. These resources enable them to immediately apply their skills, enhance their creativity, and remain competitive in the evolving digital landscape.
The ceremony not only celebrated the achievements of the graduates but also underscored the importance of continuous learning and adaptability in an ever-evolving digital landscape.
